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As I mentioned earlier, our Homemaker+8 is our most popular set because it covers all your basics. It’s perfect for families that cook 1-3 times a week. It has the 10 basic tools that I explained earlier, 8 table knives, the woodblock, a cutting board, and a sharpener for the straight edges.
We also have a Homemaker Set without table knives.
If you were considering a set of Cutco, would you prefer a set with or without table knives?
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Next slide.
Our Family Set is great for the people who cook 3-5 times a week and entertain. It has all your basic tools, and the most popular Cutco accessories, like the super shears, the cheese knife, the petite santoku, and the hardy slicer. It also comes with 10 table knives.
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Next slide.
Our Complete Set is our largest set. It's great for people who love to entertain and cook 4-7 nights a week, and also for people that like the best of the best.
It comes with all your basic tools and all of Cutco's specialty tools, like the salmon knife, the cleaver, and a boning knife. It also comes with 12 table knives.
Now, the great thing about these sets is they're not $4,000. In fact, they're not even as much as the Wusthof or Shun sets that I showed you earlier.
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The Complete Set—with twice as many knives, guaranteed forever—is only $2,929.
Back one slide.
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The Family Set—for the people who like to cook—is only $2,133.
Back one slide.
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And, the Basic Homemaker Set—which is the same size as the $3,435 Wusthof set—is actually only $1,419 with table knives or $1,122 without table knives.
________, if you were considering a set of Cutco, which set would you get the most use of: the Homemaker Set (next slide), the Family Set (next slide), or the Complete Set?
Now, what most of my customers do when they invest in one of these sets is they split the cost into five interest-free payments. So, they actually only put down (Only quote set they pick):
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$647 for the Complete Set
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$472 for the Family Set
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$315 for the Homemaker with table knives
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ONLY IF NO TABLE KNIVES REQUESTED :( Or $249 for the Homemaker without table knives
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Now let me explain our "Buy-Now Bonus."
The "Buy-Now Bonus" allows me to give you FREE Cutco when you place an order on my first visit. So, if you get the ____________ Set today, I can give you....
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Homemaker: Either the Entertainment Pack OR the Super Shears for free!
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Family/Complete: the Entertainment Pack AND the Kitchen Tools for free!
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Now, __________, I wouldn’t be doing my job if I didn’t ask, would you like to try out the _________ Set today and get your FREE gifts?
Be completely quiet and wait for answer. Smile!
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If Yes: Congratulations! You’re going to love your Cutco. While I write that up, let’s look at some accessories.
If No: No problem! I completely understand. You probably didn't wake up this morning thinking you'd spend over $_____ on knives. But, if you don't mind me asking, do you think that the _________ Set is too much money or too many pieces?
MOVE TO "HANDLING KNEE-JERK REACTIONS"
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HANDLING KNEE-JERK REACTIONS
Too Much Money/Can’t Afford it: I completely understand. $_____ is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be ____ per month. How does that sound?
I Need to Think About it: I completely understand. $_____ is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. On the 5-month plan, you can try it out for only $___ today. How does that sound?
Need to talk to Spouse (husband): I completely understand. That’s why most customers use the 15-day trial to make sure he can really see the value. If he doesn’t love it, send it back and get a full refund. On the 5- month plan, you both can try it out for only $____ today. How does that sound?
Too Many Pieces: I completely understand. At first, 10 pieces seems like a lot. After 15 days, if there is a piece or a few pieces you’re still unsure of, you can return and get refunded for those pieces. How does that sound?
Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick whatever pieces you want!
I definitely want to buy later: Give a better deal (call office) or drop down to smaller set. “Mrs. Jones, you don’t have to buy anything today. Do you mind if I go through the rest of the demo just so I can practice?”
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Still No: No problem! :-) Let’s skip to the next set, which is our Galley + 6. It’s one of our most popular options...
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"_______, at this point in the demo, I HAVE TO CALL MY MANAGER so they know I've made it to this portion of the demo and I can get the go ahead to move on."
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DROPPING DOWN
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If your customer LOVES the Homemaker+8 but is on the edge... CALL OFFICE FOR APPROVAL for “Friends and Family Discount”
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Next is our GALLEY SET:
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It’s a few less knives for a lot less money!
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Explain pieces in set.
As you can see, it has the paring knife for the air, the trimmer for small stuff, the spatula for sandwiches, a meat knife, a serving piece, a vegetable chopper, and a bread knife. And, it still comes with 6 table knives.
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Instead of paying $1,419 for the Homemaker Set...
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The Galley+6 Set is only $1,024 or $228 per month for 5 months.
The basic Galley is only $789 or $176 per month for 5 months.
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If you get this set today, I can still include the Entertainment Pack or super shears for free!
Is that something you’d like to get today?
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If Yes: Congratulations! You’re going to love your Cutco! While I write that up, let’s look at some accessories.
If Maybe: If it makes any difference, I can give something else for free instead!
Call your manager. Free items may be substituted for items of equal or lower value.
If No: No problem! We also have some smaller starter sets.
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"Can I buy pieces?": Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!
DROPPING DOWN - STARTER SETS
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ESSENTIALS SET & STUDIO SET & STARTER SETS
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These are the starter sets… Great for building up over time and gifts for family and friends.
Let me ask you 3 questions to figure out which set would be best for you. Would you prefer a...
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• BLOCK OR TRAY?
• TABLE KNIVES?
• CHEF KNIFE (YES OR NO)?
Step 2: Great! Out of these starter sets, I would recommend the ________ for you based on your preferences, that set is only ________ per month for 5 months (which includes tax) or ________ paid in full
If the customer wants a tray AND table knives, call your manager!
If you get the __________ set today, you can still have the super shears for free! Is that something you’d be interested in doing today?
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May substitute free item for item of equal value. You can always call your manager for help.
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If yes: Congratulations, you’re going to love Cutco! While I write that up, let’s look at some accessories.
If no/unsure: No problem! With Cutco, you can actually customize your own knife set. Let me show you how that works.
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Next slide.
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Easy-Pay Options:
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2-Months: $70 minimum order,
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3-Months: $200 minimum order
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5-Months: $400 minimum order
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Essentials +5 - Block: Yes, Table knives: Yes, Chef knife: Yes
Essentials - Block: Yes, Table knives: No, Chef knife: Yes
Studio +4 - Block: Yes, Table knives: Yes, Chef knife: No
Space Saver - Block: Yes, Table knives: No, Chef knife:Yes
Studio - Block: Yes, Table knives: No, Chef knife: No
All-Knife - Tray: Yes, Table knives: No, Chef knife: Yes
Kitchenette - Tray: Yes, Table knives: No, Chef knife: No
Gourmet - Specialty knives only-> designed specifically for people who want specialty knives or who already own Cutco
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"_______, at this point in the demo, I HAVE TO CALL MY MANAGER so they know I've made it to this portion of the demo and I can get the go ahead to move on."
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CUSTOMIZING OPTIONS
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_________, you can customize your own knife set and I can still get you something for free!
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Special #1:
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The way it works is you pick your favorite 5 pieces, and I can give you the Super Shears or 4 table knives (1864) for free. I can also give you a storage tray (1742) to keep them in for free.. (that’s over a $155 value).
So what are your 5 favorite pieces? (write them down, put the pieces into Cutco orders app)
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If they are not sure: I can also make a few recommendations of which 5 pieces you might get the most value out of?
Do you sometimes, maybe, ever do any paring, peeling or pitting?
Do you sometimes, maybe, ever do any chopping, dicing, or mincing?
Do you sometimes, maybe, ever do any slicing?
Do you sometimes, maybe, ever do any processing, separating, or butchering?
Do you sometimes, maybe, ever do any carving, boning or filleting?
Do you sometimes, maybe, ever do any trimming, spreading, or cutting?
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“That would only be $_________ or 5 investments of about $_________/month.” Is Is that something you'd be interested in doing today? (PAUSE)
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If Yes: Amazing, you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add to your order (either now or in the future).
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CLICK HERE to jump to the "Gifts and Accessories" page.
If no: No problem, let's go to our next special!
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Go to Special #2. Next slide.
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Special #2:
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This special is really popular. It's your Buy 3 Get 1 Free!
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________, out of your five knives, which one could you live without?”
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Cross off that knife in your notebook.
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Okay, please give me a minute to calculate the new price.
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Add up the price of the 3 highest-priced knives on the list. The lowest-priced is knife will be given for FREE. Then, divide total by (5 if over $400, 3 if over $200, and 2 if over $70). Write down the prices in your notebook.
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So, ______, for the (name the four knives) that’s only $______ in full or $_______ for ____ months. Does that sound better to you?
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If Yes: Great, you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add to your order (either now or in the future). Go ahead and open the third slideshow.
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CLICK HERE to jump to the "Gifts and Accessories" page.
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If no: No problem, _________! Which are your two favorite knives? Okay, give me one minute so I can show you our last special.
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Add up the price of the 2 favorite knives, calculate the monthly payment, and write it down in your notebook.
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Special #3:
_________, for those (name the 2 knives), it's only $______ in full or $_______ for ____ months. And, I can give you the ice cream scoop, vegetable peeler, or large cutting board for free! How does that sound?
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If Yes: Great, you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add to your order (either now or in the future).
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CLICK HERE to jump to the "Gifts and Accessories" page.
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If no: Go to "Reserve Your Buy-Now Bonus"
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RESERVE YOUR BUY-NOW BONUS—GET ONE PIECE!
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___________, what is your #1 favorite piece of Cutco?
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Perfect! The _______ is only $______. And, if you'd like, you can still split the cost into two payments!
Would you like to get that piece today?
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If Yes: Great, you will love that piece! Let's take a look at the accessories just so you know what else is available to add to your order (either now or in the future). Go ahead and open the third slideshow.
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CLICK HERE to jump to the "Gifts and Accessories" page.
GIFT OPTION: Maybe Cutco just isn't for you and that is OK. But do you have any weddings, birthdays, anniversaries, special occasions you need a gift for? If you have to spend $100-$200 what better way to give a gift you know they will use and always remember!
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